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How the Birthplace of Denim Is Making Jeans Again

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Although jeans are often associated with North America, the material they are made from – denim – actually originates from the southern French city of Nimes. And now a small company has started making jeans in the birthplace of denim.

In his small workshop looking out on to a sun-drenched courtyard in a residential street in Nimes, Guillaume Sagot is cutting up a denim canvas with a giant pair of scissors.

The 31-year-old entrepreneur uses chalk first to draw the outline of the different jean segments before carefully cutting them to size. The cuts will then be sent to Marseille, an hour and a half’s drive away, to construct pairs of jeans at a small artisanal textile factory.

Read more at BBC.