Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Black Atlass Signs On with True Religion

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

True Religion tapped non-conformist R&B musician Black Atlass to front its Summer ’17 campaign, This is True.

The musician, also known as Alex Fleming, models the denim brand’s futuristic street style collection, including short-sleeve hoodies, smoke effect denim and distressed T-shirts.

“Making noise as a musical maverick, Black Atlass is disrupting the industry with a musical style that is thoughtfully experimental. His elusive appeal, remarkable sound, and edgy fashion sense screams street elegance, which makes him the perfect ambassador for This Is True,” said True Religion CMO Tara Peyrache.

Related Articles

More from our brands

Access exclusive content Become a Member Today!