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Black Friday Shoppers Axe Spending and Seek Greater Deals

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Consumers spent less and pursued deep discounts on this year’s biggest retail holiday.

According to a National Retail Federation survey, Black Friday shoppers spent an average of $289.19 over Thanksgiving weekend, which was slightly lower from $299.60 in 2015. More than 154 million consumers shopped from Friday to Sunday and utilized many Black Friday promotions.

“It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals,” NRF President and CEO Matthew Shay said. “In fact, over one third of shoppers said 100 percent of their purchases were on sale.”

Read more at Sourcing Journal.