Cotton Incorporated celebrated the 10th Anniversary of Blue Jeans Go Green Denim Recycling Program on Thursday in New York City.
The event featured a pop-up art gallery titled Blue Jeans Go Green Gallery, which showcased denim-inspired artwork by New York City-based artists Curtis Kulig, Baron von Fancy and Jeremy Penn.
Olivia Culpo, 2012 Miss USA, hosted the event and even donated a pair of jeans to the cause. Jaime Chung, actress and fashionista, also attended.
When asked to name her favorite jeans, Chung told RIVET: “Madewell’s 100 percent Cotton Retro Fit, which I really love. I love because I can’t do skinny jeans.” She also spoke of her affinity for Citizens of Humanity denim.
Chung posed in front of an instillation of denim through the decades, one of the many ways Cotton Inc. showcased the American wardrobe staple.
Various other installations centered on the importance of Blue Jeans Go Green, and the work the organization does with Habitat for Humanity, a cause dedicated to building homes for people in need. The charity repurposes old denim and with the help of Bonded Logic, Inc. transforms the old duds into UltraTouch Denim Insulation.
According to the curated exhibit, it takes around 500 to 1,000 pairs of jeans to insulate an average size American home. Blue Jeans Go Green provided 30 Habitat for Humanity affiliates and 10 grant recipients across the U.S.
Stores like Guess participated in the charity by offering donation drop-off in select store locations, as well as some in-store deals.