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Bodega and End. Team Up for Adidas Pack

Two underground fashion retailers have joined forces to renew one of Adidas iconic styles with denim.

Adidas brought together Newcastle, England-based End. and Boston-based Bodega to collaborate as part of the 2017 Sneaker Exchange series. The retailers were challenged to find common ground and reinterpret two Adidas models.

The End. x Bodega Pack includes the 1970s runner, the Haven, remade with soft suede and the new Iniki Runner, which combines a classic aesthetic with a Boost sole. Design influence is taken from Boro denim and the Japanese Sashiko stitching method.

The pack is available for pre-order on July 1 at End. and Bodega and via and General release is slated for July 8. The collection retails for $160-$180.