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Bonobos Knows What Boys Want

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In the nine years since Bonobos burst onto the online scene with its brand of better-fitting menswear, the New York-based company has become the benchmark for e-commerce companies that want to open brick-and-mortar stores.

In addition to its online operation, Bonobos now has 20 Guideshops (offline showrooms where customers can try stuff on for size, then order it from the brand’s website) across the U.S., including four in New York alone, and it also sells products at select Nordstrom stores.

Read more at Sourcing Journal.

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