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Boulder Denim’s Next Generation of Jeans Focuses on Sustainability

Boulder Denim launched in 2015 with rock climbing enthusiasts in mind. Founders Taz Barrett and Bradley Spence set out to create a pair of jeans that were as functional in motion as they were stylish.

Five years later, the brand is now launching a third iteration of the jeans—this time, with a sustainable focus.

On March 1, the new edition, Boulder Denim 3.0, will be available for pre-order on Kickstarter. It has all of the same features the brand is known for—360-degree Extreme Diagonal Stretch (EDS) technology, extra-deep pockets, reinforced stitching, gussets and reinforced belt loops—with an eco-friendly construction.

Jeans are made of sustainable organic cotton blended with recycled Coolmax polyester for breathability and Cordura for durability.

The jeans are available in a women’s skinny fit, as well as men’s athletic and slim fits in black and blue denim. The brand also offers a women’s boyfriend fit exclusively in black. A men’s workhorse edition features reinforced knees, a minimalist side leg pocket and a utility belt loop in blue denim. Jeans retail for $138.

“Working with our mill and our suppliers we’ve created what we believe is the most comfortable durable jeans ever made,” Spence said. “Our newest styles incorporate the best mix of fabric technologies and features. Wear them for climbing, skateboarding, on the job site, commuting, dinner out, or living out of your van. Boulder Denim 3.0 is designed for every occasion.”

The brand generated widespread excitement when it raised $90,000 after setting a goal of just $15,000 for its 2015 Kickstarter. After surveying the campaign’s backers, Boulder found that only 30 percent actually intended on wearing the jeans to climb. Instead, the majority of customers expressed interest in high-performance denim for everyday use.

In July 2018, the brand issued its second iteration of the jeans, generating more than $267,000, once again exceeding its goal of $20,000.