BPD Washhouse heads to Première Vision New York this week to tout its capabilities beyond denim.
The New Jersey-based facility will set up shop at the trade show, January 16-17 at Pier 94 in New York City, with the goal is to highlight the ways it can help the casual apparel sector up its game.
BPD will host demonstrations on dry processes, lab dips, shibori and chain-stitching during the two-day trade show.
“Garment dye and post finishing is a good part of our business,” said Bill Curtin, BPD Washhouse owner.
BPD recently moved to a larger facility in Jersey City and hired a chemical engineer to expand its services. As the only full service commercial denim wet and dry process facility on the East Coast, BPD is a go-to for New York-based companies in need of safe stone washing, resin application, hand sanding, over dyeing, enzyme washing and more.
“What’s hot right now is garment dye in non denim and post finishing,” Curtin said. “Denim is always segmented, but we want to bring our capabilities to non-denim and show that it can be just as interesting post wash.”
Lately, Curtin said the washhouse is seeing more interest from apparel brands that want to their twills to have the same amount of detail, color and textural interest as denim.
“The casual department sometimes doesn’t get the right amount of attention,” Curtin said. “We want to reach out to those departments and say we can help you get your idea out of your head and onto the garment.”
BPD’s place at Première Vision New York is another example of the denim industry’s unique collaborative nature—both companies have denim trade shows. However, Curtin sees opportunities to cross promote and work together.
BPD’s denim show, BPD Expo, takes place on January 24-25 in New York City. The show will introduce two new concepts, Speed Denim and Denim Top 10, to help attendees see more in a short amount of time.
Visitors can wear “speed denim” wristbands to politely inform exhibitors they have a limited amount of time to view their collections. Vendors are also encouraged to display their top 10 items in specially made cubbies.
The goal, Curtin said, is to give vendors total exposure to visitors and to have visitors feel like they can check out every mill in a short amount of time.
“I’ve been on both sides of the fence and know how difficult it can be,” Curtin said. “These new concepts will keep everyone focused on what’s new and best.”