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Bread & Butter Adds Childrenswear Show

Bread & Butter is expanding into childrenswear with a new show called Cookies. The inaugural event will take place July 7-9 in Berlin and will be part of the Bread & Butter exhibition space at Airport Tempelhof.

The tradeshow will showcase children’s apparel, footwear and accessories. Space will also be dedicated to lifestyle products and maternity fashion.

The addition of kids’ fashion is part of Bread & Butter’s overhaul as it aims to regain trust with its exhibitors and buyers. The summer event will define brands by environment “clusters” and will offset product by inspiring novelties and displays. The show will also spotlight young and creative labels in the fields of fashion, health, sports and more—all with a focus on sustainability.