Bread & Butter (B&B) announced that their annual show will take place at its usual location in Berlin Tempelhof from July 2-4, 2015. Though the trade show filed for insolvency in December, managing director Karl-Heinz Müller has been encouraged by the positive feedback he received at B&B’s Back to the Street trade show during Berlin Fashion Week.
At Back to the Street, B&B hosted 40 brands and labels in its headquarters in Berlin’s Mitte and the nearby store spaces in “The Blue Yard.” In voting online, Back to the Street visitors were enthusiastic about the return of Bread and Butter. “Despite all turbulences, we were confronted with a wave of sympathy,” said Müller.
Christian Graf Brockdorff, the current insolvency administrator, explained that investors have already provided the necessary financial means to put up the show. Brockdorff said that Tempelhof remains secured according to the protection measures of the insolvency enactment. He commented, “Bread & Butter still has the grounds on disposal on a long term.”
Müller and his team are working at full speed to rework the show’s concept for July 2015. Müller said, “The industry’s challenges can surely not be solved with conventional trade shows alone. We stick to our ‘fun & profit’ success motto. The objective is enhancing the brands’ appeal and not the mere coverage of necessities.”
B & B are building important new cornerstones for the show. These will include an earlier date with different weekdays (Thursday-Sunday), a clear grouping of fashion clusters following target groups, a ‘design & agents‘ area for distribution agencies, the enabling of a lower exhibition price per sq. meter, the segmentation into B2B and B2C areas, large-scale evening events such as parties or concerts and the integration of further lifestyle brands from outside of fashion.
Müller feels secure in the new vision, “Our new concept fits to Berlin. With its size and structure, Airport Tempelhof offers ideal conditions for the trade show. The extensive free areas provide nearly unlimited space for everything one can imagine.”