Brook Shields is deepening her connection to denim.
Jordache announced Wednesday that the actress, entrepreneur and former Calvin Klein model will star in its Spring 2022 advertising campaign. By tapping Shields, the nostalgic denim brand says it continues the “legacy of featuring strong and successful women wearing denim in their campaigns.”
The brand previously worked with “And Just Like That” star Sarah Jessica Parker and supermodel Alessandra Ambrosio.
For the campaign, shot by photographer Cass Bird, Shields dons Jordache’s dark-wash skinny, flare and straight fit jeans, topless and with the brand’s ringer logo tee.
“We are excited to work with Brooke Shields,” said Liz Berlinger, Jordache president. “Like Jordache, she is iconic in fashion. We have watched her grow from a young girl into an incredible woman, mother and entrepreneur—throughout it all she has remained authentic and an inspiration to women everywhere.”
It’s been more than 40 years since the debut of Calvin Klein’s iconic commercial starring a then-15-year-old Shields, but the 1980s ad and its notorious messaging that “nothing” comes between her and her Calvins remains a fixture in denim history.
Shields reflected on the controversial campaign in an interview with Vogue last fall, saying that the ad was a launching pad both for her career as well as the brand. “On the one hand, I don’t think you could get away with a lot of what I did in the ’80s now, but by the same token, so much more is done now than we would have ever dreamt of doing [at that time],” she said. “Now, I see my teenagers with different body images and different fears and insecurities. We were pretty protected from a lot of that back then.”
The Jordache campaign, however, aims to celebrate the level of “confidence and ease that only comes with experience and time.”
The campaign will launch this spring across social media channels. It will connect with Jordache’s “You’ve Got The Look,” initiative that promotes inclusion and body positivity by working with content creators and everyday women recreating Shield’s poses from the campaign.