Brooks Brothers is suiting up 120 student ambassadors as the official sponsor for the USA Pavilion at the Expo Milano 2015. The six-month event (May 1-Oct. 31, 2015) will spotlight technology from 140 participating countries with an emphasis on health, safe and sufficient food. The USA Pavilion’s theme is “American Food 2.0: United to Feed the Planet” and encourages open dialogue and highlights innovation on a wide range of topics, including food security, sustainability and mobility, with an eye towards the planet’s future.
Each student, representing the brightest from colleges and universities in the U.S., is outfitted with Brooks Brothers’ iconic button-down shirt and blue blazer. The brand designed a special edition tie for men and a custom silk scarf for women. Both items feature the USA Pavilion’s distinct flag motif. The uniforms were made in the USA.
“Brooks Brothers is proud to be a partner and sponsor of the USA Pavilion at Expo Milano,” said Claudio Del Vecchio, Brooks Brothers chairman and CEO. “It is a significant and historic event and we feel strongly aligned with Expo’s mission to showcase American innovators that strongly influence and shape our culture on a global scale.”
Jerry Giaquinta, chief communication officer of the USA Pavilion at Expo Milano 2015 said, “We are honored to have Brooks Brothers as a partner, as they are exemplary of American creativity and business innovation. We are grateful for the tremendous effort they have put into designing great outfits that blend Italian and American styles. Student Ambassadors were thrilled when they first tried them on.”
The apparel brand also designed the red and white gingham shirts, navy tie and denim apron worn by staff of the James Beard American Restaurant at Seven Stars located at the Galleria Vittorio Emanuele II and for the USA Pavilion’s “Food Truck Nation” located on the fair grounds. Brooks Brothers will also offer exclusive, USA-made souvenir products at the Expo including ties, hats and aprons.