Buffalo David Bitton has hit the half-century mark and is toasting the milestone with a 50th anniversary collection that blends vintage style with modern trends. The denim and sportswear pieces look back on the brand’s history and feature design elements that were popular in the ’80s and ’90s but updated with modern elements including a sustainable environmental promise.
“Buffalo David Bitton has always been a brand rooted in providing its customer with the perfect pair of jeans and this season we celebrate a milestone with our golden anniversary,” said Andie Lipton, senior vice president of marketing and communications at Buffalo David Bitton. “Our jeans have been at the forefront of style for decades and our 50th anniversary celebration is a great time to honor the brand’s history and look to the future with excitement.”
The men’s collection re-introduces baggy jeans and relaxed fits in a wide range of vintage washes, as well as heritage pieces such as the Joe denim jacket with patches used throughout the years. Another highlight is the Matt loose-fit jean featuring the same design and pattern made popular by the original Matthew jean of the ’90s. Key women’s items are influenced by the ‘90s with a wide range of bleached shades and classic authentic blues, emphasized with styles ranging from super wide legs to workwear-inspired pieces including the wide-leg Alice and Jada carpenter jeans.
Prices range from $35 for a men’s logo tee to $159 for women’s outerwear. The collection, which launched on Wednesday, is sold directly online and at Macy’s, Dillard’s and Belk in the U.S. and Hudson’s Bay in Canada.
“It’s amazing to see how styles that were once loved are now resurfacing in a new way,” said Alesha Rayoff-Pearce, the brand’s director of product development and design. “The inspiration behind the collection was pulled from notable pop culture trends and styles from the past decades, creating a unique collection of timeless pieces.”
Buffalo, which was founded in France in 1972 and later brought to Montreal, now offers a full range of apparel and accessories for men, women and kids. It has been part of Inconix International’s portfolio of brands since 2013.
It also recently inked a deal with Kohl’s to be one of two brands (the other being Levi’s Silver Tab, now a Kohl’s exclusive) featured in the retailer’s “denim destination” back-to-school promotion.