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Burberry Opts for See-Now, Buy-Now Fashion Shows

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Burberry is bucking tradition and shifting its runway shows to align with the retail calendar.

The British luxury brand made a bold move on Friday when it revealed that starting in September it will show two catwalk collections per year, as opposed to the existing four, by presenting its womenswear and menswear collections at the same time.

Read more at Sourcing Journal.

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