There are now more affordable ways to wear Calvin Klein thanks to the launch of a new diffusion label, Calvin Klein Jeans Est. 1978. The line offers Raf Simons-designed threads at prices starting at $60.
Described by the brand as a “bold vision of the foundations of American style” and a “new generation of Calvin Klein,” the Calvin Klein Jeans Est. 1978 collection taps into the bold and graphic nature of fashion geared toward millennial and Gen Z consumers.
Key styles in the men’s and women’s line riff on Simons’ most sought-after runway pieces from his American West 2055W39NYC collections, including dark rinse Trucker jackets and denim western shirts as well as T-shirts, bags and small accessories adorned with the brand’s new statement logo.
The initial collection also pays homage to the original denim influencer Brook Shields. Men’s and women’s Trucker jackets and jeans are splashed with an Andy Warhol-style image from her iconic 1980 Calvin Klein ad. Other items include T-shirts, sweatshirts, poplin button-down shirts, beanies, totes and key chains.
The collection sits in the upper echelon of the mid-tier market with retail prices spanning $50 for tees to $700 for outerwear. The collection is available online now, with more pieces slated to roll out later this summer.
According to Vogue, future drops include straight leg jeans and denim jackets with Americana landscape prints, puffer coats stamped with an image of an American flag, and jeans with a photo-real cowboy print.