Now is your chance to get up close and personal with Calvin Klein. The brand, a division of PVH Corp., announced Friday that it is broadcasting elements of its Fall ’16 global multi-media advertising campaign production on the video streaming platform, Periscope.
The real-time feed will continue until March 20 on Calvin Klein’s Periscope channel. Select talent from the Fall ’16 advertising campaign will be revealed through the broadcast. Views will also catch a glimpse of unscripted, behind-the-scenes moments.
“We are proud to give unprecedented admission to our Fall 2016 global campaign shoot to consumers during the creation process,” said Melisa Goldie, Calvin Klein, Inc.
She added, “Calvin Klein is a brand that thrives on storytelling. As the fashion industry evolves its approach to consumer engagement, we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story to consumers globally. It is a key priority for Calvin Klein to pioneer digital and marketing innovation in the fashion industry, and we feel that Periscope is the perfect hero platform.”
Special content from the shoot will also be released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.