E-commerce has never been more vital as retailers try to recoup the losses forced by the pandemic, especially for businesses in tourism-dependent locations such as Milan.
A year after opening the Candiani Denim store in Milan’s Piazza Mentana, the Italian denim mill has launched its first e-commerce platform this week, offering international shipping for a wide range of unique jeans styles for men, women, and children made with its denim fabrics as well as accessories.
Like its physical counterpart, the online store sells jeans by brand partners like Ace Rivington, Atelier & Repair, Benzak, Denham, Dondup, Matias, PRPS, Selvedge Reserve and more. The online store is also an opportunity to nab special-edition jeans such as Candiani’s collaboration with “Swiss Jeans Freak” Ruedi Karrer and the upcycled styles by Blue Of A Kind.
To celebrate the launch of the online store Candiani has partnered with German fashion brand Closed to present a limited-edition capsule collection called Indigo Icon.
Available only on Candiani’s new online store and at the Milan store, the collection is the mill’s “modern take” on Closed’s popular women’s pedal-pusher style, which was created in the 1980s by denim veteran Francois Girbaud.
The Indigo Icon collection was made using Candiani’s biodegradable Coreva Stretch Technology, a plant-based yarn that replaces synthetic, petrol-based yarns with natural rubber. The same technology is being used by Stella McCartney, Triarchy and Hiut Denim in upcoming collections.
“Working with a company like Closed is important because like us, they value a strong partnership and R&D,” said Alberto Candiani, Candiani Denim owner. “This collaboration is about exclusivity and the combination of the two complementary identities of Closed and Candiani, two companies that have worked together since the ’80s and since then have continued to raise the bar of denim innovation.”
The Indigo Icon offers four contemporary washes developed at Candiani’s in-house development center. The Bluenote features a light vintage wash with a contrasting dark waistband; the Fray is detailed with laser-made holes for a destroyed effect; the Duet boasts a medium wash with a two-tone effect achieved by laser; and the Starlight offers a take on tie dye with a vibrant blue over-dye.
Jeans retail for approximately $230-$310.
