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Candice Swanepoel and Mother Collaborate on Runway-Ready Denim

When it comes to fit and cut, supermodels have plenty of experience with what looks good, which explains why American denim brand Mother turned to a Victoria’s Secret model for its new spring collection of Nineties-inspired denim.

For the seven-piece collection, model Candice Swanepoel focused on the way the jeans fit women’s curves by creating styles with stretch to fit well through the backside and waist. The line, which spans high-waisted skinnies to short shorts in four washes, channels a ’90s feel with slashed knees and the appearance of a button-down fly.

The inspiration behind the collaboration is what Swanepoel described as “girl off-duty,” relaxed but sexy style, like Cindy Crawford’s 1992 Pepsi Superbowl Commercial.

Swanepoel’s collaboration with Mother will aid her native country of South Africa. A portion of the profits from the jeans’ sales will benefit the South African charity mothers2mothers, which works to prevent HIV from being spread from mothers to children. The organization trains and employs Mentor Mothers, mothers living with HIV, on the disease and preventing transmission.

The collection is available from and selected boutiques, including