DL1961 added a new sustainable ingredient to its supermodel-approved jeans.
The company introduced its first jeans collection made in partnership with Recover, the Spanish tech firm scaling high-quality recycled cotton fibers made from post-consumer textile waste. Each jean is made with at least 30 percent recycled cotton.
Women’s styles include the Pattie straight high rise, Emilie straight ultra-high rise, Rachel flare, Hepburn wide leg and Bridget bootcut with Instasculpt technology that smooths and conforms to the wearer. The collection retails for $199-$209 and is available now in sizes 23-34.
“By breaking down previously loved clothing, weaving it together with other eco-friendly tech fibers like Tencel or Repreve, and manufacturing using recycled water and solar energy, the result is a sustainable pair of jeans that outperforms others in terms of fabric, fit and function,” the brand stated.
DL1961’s vertically integrated manufacturing was key in its adoption of Recover. In May 2021, its manufacturer Artistic Denim Mills Ltd. (ADM) entered a strategic partnership with Recover to use the firm’s certified and traceable recycled cotton in fabric collections. The multi-year partnership enables ADM to scale its use of recycled cotton from post-consumer denim, thanks in part to a new facility in Pakistan that produces 100,000 kg of yarn per day. The deal also lets ADM develop new fiber blends with Recover.
Recover is scaling the production of its circular yarns globally. In addition to the Pakistan facility, it recently opened one in Bangladesh, with others to follow in Vietnam and South America. Last fall, Revolve’s denim label Lovers and Friends introduced a 14-piece collection of women’s jeans made with Recover fibers. Primark also incorporated the fiber into its loungewear assortment in 2021.
Though post-consumer waste fibers have a reputation for lower manufacturing quality in the past, DL1961 states that Recover beats virgin equivalent fibers, conventional cotton and organic cotton across five impact categories: global warming potential, eutrophication, water scarcity, fossil fuel depletion and chemistry.
To promote the collection made with Recover, DL1961 tapped model, philanthropist, and founder of the eco lifestyle brand, Tropic of C, Candice Swanepoel to star in the campaign. “As a CEO and founder of her own fashion brand, Candice understands the importance of sustainable fashion,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “Her passion for the planet and aptitude to affect change make her the perfect partner for this collection.”