Music and fashion intersect with Carhartt WIP’s latest collaboration.
The heritage workwear brand partnered with Motown Records—the label that produced notable artists such as Diana Ross and the Supremes, Stevie Wonder and Marvin Gaye—on a capsule collection that celebrates the label’s 60th anniversary.
Featured in the collection are 13 pieces that soul music fans will be able to pick out as a subtle tribute to the label: an orange beanie similar to the one famously worn by Gaye in the cover art for “Let’s get it on;” a black short sleeved shirt featuring the address of the label’s basement recording studio; and graphic hoodies and T-shirts emblazoned with reminders of Motown’s greatest legacies.
Music is often the muse for fashion. In October, Levi’s unveiled its vintage clothing collection inspired by American folk musicians like Bob Dylan.
Music will also take center stage in the collection’s promotion as well. On Nov. 13—a day before the drop—the Detroit-based companies will host a live music event at the Museum of Contemporary Art in Detroit, with performances from Martha Reeves and the Vandellas. Additionally, this month’s Carhartt WIP Radio show will feature Motown classics spun by DJ Moodymann.
For Carhartt, teaming up with Motown is another way to show its hometown pride. In July, the workwear company entered into a strategic partnership with Detroit-based Chevrolet.
The Motown x Carhartt WIP collection will be available on Nov. 14 on the Carhartt WIP website, in Carhartt WIP stores and at select retailers worldwide.