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Why Jack & Jones Chooses Carbon-Zero TENCEL™

Men’s fashion label Jack & Jones is working to build A/BetterWorld. And part of that promise revolves around material choices that offer strong quality and sustainability.

The brand is among the first to use carbon-zero TENCEL™ Lyocell. For these fibers, Lenzing first reduces the environmental footprint as much as possible, and then offsets the impact that cannot be avoided. The result is a raw material with a net-zero carbon footprint.

Jack & Jones is part of Denmark-based fashion group Bestseller, which has stated that its “North Star” is its Fashion FWD sustainability strategy, which includes climate positivity. Bestseller’s Fashion FWD Lab worked with Lenzing at the product development stage for carbon-zero TENCEL™.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit