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Next-Gen Denim: Good American’s Kristin Vander Ark


Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

Modern denim will be carried on and developed by the new crop of talent in the industry—those innovating and embracing sustainability and change.

Carved in Blue is dedicated to capturing their voices and missions.

In the continuation of our series highlighting the fresh, new minds in denim, Carved in Blue caught up with Good American’s Kristin Vander Ark to find out why the next generation of denimheads will be more resourceful, what the new consumer wants, and the new fixtures in denim will be.

Read the Q&A at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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