Caulfeild Apparel Group ltd. announced Thursday that the apparel company is teaming up with Outland Denim, a socially-driven, profit-for-purpose premium Australian denim brand.
Caulfeild Apparel invested as a minority shareholder in the denim company, and signed on as the North American distributor as of the fourth quarter of 2017.
“Outland is a one-of-a-kind brand, a game changer, and like nothing I have seen before in the premium denim world,” said Michael Purkis, Caulfeild president. “I know the North American consumer will appreciate the premium product and fit, and that the product will earn its place in the market on its own merits, but it will also earn its place into the hearts and minds of our partners and customers as they all participate in changing lives around the world.”
Outland Denim manufactures its denim in Cambodia and employs young women seeking sustainable employment and skills after experiencing human rights violations like human trafficking and sexual exploitation. The company educates the women in jean making while allowing them to receive other education in an effort to protect them.
James Bartle began the company after meeting an anti-trafficking group during a music festival in Australia. After traveling to Asia, Bartle and his wife decided to begin the Denim Project, an effort to give rescued girls who wanted to learn how to sew to develop their skills, and give them work manufacturing jeans.
“I’ve always lived in jeans. If you were going to produce anything, why wouldn’t you produce the most staple part of a person’s wardrobe?” said Bartle. “Jeans aren’t a throw-away item, but something you keep for years.”
Bartle met Caulfeild in New York City last year, leading to a strong relationship between the companies and their eventual partnership.
“We are excited to partner with a company that has a great historical record in the apparel industry and believe this alliance will be crucial in our endeavor to provide more employment opportunities and combat slavery,” said Bartle.