G-III Apparel Group announced Friday the debut of Hands High, a new licensed sports apparel line inspired by ‘Tonight Show’ host and comedian Jimmy Fallon. Hands High will feature professional team logos from the NFL, NBA, MLB and NHL that will be located in a new place— under a fan’s arms.
Realizing that sports fans spend a great deal of their time during games cheering and high fiving with their arms up, Fallon’s concept sparked the new partnership with G-III. Fallon worked with the G-III design and sales team on all aspects of the project. The Hands High apparel is designed to provide sports fans with a fun, distinctive and memorable way to show their support for their favorite teams.
“I’m so excited to team with G-III who took my vision and made it a reality,” Fallon said in a press release. “Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun.”
Hands High will initially consist of men’s tee shirts, long sleeve tops, zip hoodies and pullover sweatshirts with women’s and youth styles to follow. Hands High will be available starting this month at retailers throughout the country, as well as at official team and stadium shops and official league websites.