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Cherokee Global Brands Acquires Everyday California

Cherokee Global Brands acquired Southern California lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch.

Samer and Lynch will retain ownership and continue to grow their flagship store in La Jolla, selling men and women’s apparel, accessories, and footwear through a licensing agreement with Cherokee Global Brands. Together, the companies are also looking to expand the brand internationally, using Cherokee’s existing infrastructure.

“We are very excited to be adding Everyday California to our portfolio of style-focused lifestyle brands.” said Henry Stupp, CEO of Cherokee Global Brands. “Many great active lifestyle brands have been born in California, and we are confident that together with Mike and Chris we can take an already strong brand and make it even more successful.”