Denim has been the uniform of choice for musicians since the early days of sex, drugs and rock n’ roll. Citizens of Humanity is calling back to the heavy metal scene of the 1980s and early 1990s and specifically to Metallica and the brand’s uniform of a denim jacket and distressed jeans.
The six-piece collection, including three jackets and three jeans styles, was designed by Citizens of Humanity founder Jerome Dahan and women’s creative director Catherine Ryu in collaboration with the design team of luxury online retailer Mytheresa.com.
The collection includes an oversized boyfriend fit denim jacket in a light blue wash, a Trucker jacket with a slimmer fit in a vintage wash and a Trucker vest in washed black denim. The jeans are available in skinny and straight leg and washed black and vintage blue denims.
The entire collection is produced in Los Angeles at the Citizens of Humanity in-house laundry and manufacturing facilities.
Fittingly, Metallica drummer Lars Ulrich photographed the ad campaign with his wife, model Jessica Miller. Along with the photos, Mytheresa.com is also releasing a brand video written and directed by Central St. Martin’s graduate Danny Sangra. The video is shot in downtown Los Angeles and is meant to be a metaphor for listening to your favorite heavy metal band on your iPod.
The collection launched exclusively online through Citizen of Humanity and Mytheresa and retails between $408-$536.