Apparel brands are showing their support of mothers of all kind this Mother’s Day with special T-shirt collections.
To celebrate Mother’s Day in a meaningful way, Los Angeles-based denim brand Citizens of Humanity launched a limited-edition T-shirts, with 100 percent of proceeds going to Every Mother Counts (EMC), a maternal health nonprofit organization.
T-shirts feature a range of graphics, including the organization’s name, a colorful illustration of a family and healthcare workers and the phrase “Dar Luz,” Spanish for both “bring to light” and “give birth to.” The collection is now available exclusively on the Citizens of Humanity website, and retails for $28 for women’s short sleeves and $34 for the unisex long-sleeve version.
EMC reports 800 deaths each day from complications related to pregnancy and childbirth—many of which it states could have been prevented with accessible care. Since its founding in 2010, the nonprofit has invested $21 million in 29 maternal health programs throughout nine countries. It equips healthcare providers in underserved communities with essential training and resources to connect expectant mothers with quality care.
Working with the nonprofit satisfies a range of UN sustainable development goals (SDG) for Citizens of Humanity, including SDG 1: no poverty, SDG 3: good health and wellbeing, SDG 4: quality education, SDG5: gender equality, SDG 8: decent work and economic growth, SDG 10: reduced inequality and SDG 17: partnerships.
The collection follows a number of Citizens of Humanity social outreach programs, including its work with LA Protects, an initiative set up at the start of the Covid-19 pandemic to utilize the city’s garment industry for the manufacturing of protective gear and medical supplies. It shifted to face mask production to help alleviate the shortage of supplies when local hospitals were in need.
Size inclusive brand Universal Standard is also marking Mother’s Day with a limited-edition T-shirt collection and campaign that benefits the reproductive health care organization, Planned Parenthood.
The “Ever Mothers” collection features artwork from artists Amber Vittoria, Marylou Faure, and Melissa Koby. Universal Standard will donate 100 percent of the profits from the $58 Peruvian cotton tees to Planned Parenthood as a way to honor biological mothers, mothers-to-be, someday mothers and mothers to their communities, the brand stated.
“Motherhood is very rarely a linear and simple journey,” said Polina Veksler, co-founder and chief executive officer of Universal Standard. “We see so many different people assuming a mothering role in their lives, to their children, friends, communities, and to everyone that they care about, bringing about such a positive impact. All these forms of motherhood should be represented and celebrated in the same way that we celebrate traditional motherhood.”
The shirts are featured in vignette shot by documentary photographer Stephanie Mei-Ling that show the “strength of motherhood, regardless of what form it takes.” The collection is available now on Universal Standard’s website.