Citizens of Humanity is showing its support for local young women with a new range of creatively designed T-shirts. On July 29, the Los Angeles-based denim brand will launch a capsule collection with all proceeds benefitting Girls Inc. of Greater Los Angeles, an organization that provides hundreds of girls from under-resourced communities with interactive programming and educational resources in STEM, literacy and math.
Ranging from $28 to $34, the collection features short- and long-sleeved unisex white T-shirts with feminist designs and phrases such as “Leap, and the net will appear,” and “Embrace your authentic self,” each designed by a different artist. Featured creatives include filmmaker Sam Taylor-Johnson, Vogue veteran Lisa Love in collaboration with Sonic Youth’s Kim Gordon, author Alex Elle, illustrator Carly Kuhn of The Cartorialist, Lisa Donovan of horoscope app The Pattern, artist Sarita Walsh, illustrator Tessa Forrest, and mother-daughter influencer duo Nyakio and Lulu Grieco.
The capsule underscores the brand’s affinity for dropping themed tees that benefit local organizations in need. Just last month for Pride, it debuted a black long-sleeved T-shirt depicting the word “Family” in a neon rainbow color palette designed by Simon and Nikolai Haas, also known as The Haas Brothers. All proceeds were donated to the Los Angeles LGBT Center, which has provided the local LGBTQ+ community with assistance across health, social services and housing, culture and education, and leadership and advocacy categories since 1969.
A month prior, it celebrated Mother’s Day with a limited-edition range of T-shirts that benefitted maternal health nonprofit Every Mother Counts. Shirts featured a range of graphics, including the organization’s name, a colorful illustration of a family and healthcare workers and themed phrases.
The brand also took on the cause of voting, with themed T-shirts encouraging customers to cast their vote for the U.S. presidential election in 2020. It linked with its sister brand Agolde and a trio of collaborators including the estate of Tupac Shakur with Willo Perron & Associates art director Brian Roettinger, The Haas Brothers and Virgil Normal, to create unique designs. All proceeds from the collection were donated to the American Civil Liberties Union Foundation of Southern California (ACLU) on its 100th anniversary.
“More than anything else, our charitable products bring together our community in a way that really embodies what we care about as a brand,” said Alicia Joines, Citizens of Humanity’s global communications director. “In the last year, we have raised over $200,000 and counting though our T-shirt and mask donations to organizations dedicated to humanitarian causes including social and racial justice, Covid-19 vaccine research, equitable maternal health and civil liberties.”
Other denim brands have adopted a similar strategy, with Levi’s joining forces with Rock the Vote to produce political pieces during the 2020 election season. Abercrombie & Fitch also recently launched a range of T-shirts designed by Ohio-based artist Francesca Miller centered on optimism and beauty in the Black community. The retailer simultaneously donated $35,000—the capsule’s anticipated net proceeds—to The Steve Fund, an organization that supports the mental health of young people of color.