Register A Friend Day, a U.S. voter registration campaign led by the non-partisan organization, I am a Voter, takes place on July 28. Citizens of Humanity will amplify the message with a special charitable collection.
The Los Angeles-based denim label will release a limited-edition capsule comprised of a unisex T-shirt and hoodie exclusively on citizensofhumanity.com on July 28. Citizens of Humanity will donate 100 percent of the retail selling price of every piece sold to I am a Voter. The capsule collection will retail for $28-$128.
Register A Friend Day 2022 will focus on registration for the Nov. 8 midterm elections. Citing the recent U.S. Supreme Court ruling overturning Roe v. Wade, the company said it is more important than ever to show up and vote.
“Here at Citizens, we believe women’s rights are human rights,” the brand stated in a release. “Women’s rights to choose for their bodies, their health, and their lives, is now in the hands of your state officials and consequently, your votes.”
Citizens of Humanity was among the denim brands using social media to share how they plan to help protect reproductive rights following last month’s ruling. The brand said it is “incredibly saddened” by the decision and used Instagram Stories to share organizations and resources working to protect reproductive rights. The brand also linked to resources sharing ways to donate to Planned Parenthood, NARAL Pro-Choice America, the National Women’s Law Center and more.
I am a Voter aims to create a cultural shift around voting and civic engagement. Their mission is to make voter identity mainstream, aspirational, and an integral component of how everyone identifies themselves.
The organization teamed with the CFDA ahead of the 2020 U.S. presidential election for a digital campaign featuring CFDA members and fashion influencers encouraging people to make sure they were registered. I am a Voter reports that a reminder from a friend makes people up to twice as likely to vote.