German denim brand Closed has landed in the U.S. blue jean capital.
The brand opened a temporary shop in Los Angeles last week at Platform, a collection of independent and first-to-market merchants, eateries and creative businesses located in Culver City. The 1,044-square-foot space is Closed’s first store in the U.S. and is the first of several “outposts” in L.A.
“We couldn’t be more excited to open our first physical store in the U.S.,” said Til Nadler, Closed co-chief executive. “L.A. is where Closed started its U.S. operations and it feels very natural to come back here for our first-ever retail footprint.”
A brick-and-mortar store was the next step for Closed, Nader said, after launching its U.S. online shop three years ago and expanding distribution to multibrand partners like Nordstrom, Injeanius in Boston, and Felt in Chicago. It has stores across Germany, Austria, Belgium, Netherlands, Spain, and Switzerland.
Open through the end of the of the year, the store offers Closed full range of women’s and men’s apparel, accessories and lifestyle products and it places the brand alongside retailers that share its sustainable ethos including Reformation, Aesop and Res Ipsa. The light-filled store features yellow tones and striped textiles reminiscent of beach loungers. Large-format photographs taken at iconic Italian vacation spots decorate the walls bringing dolce vita vibes.
Closed plans to organize special events at the store around personalization to highlight its “Made in Italy” denim range and other premium products.
The company is planning four to five more locations in L.A., a representative told Rivet. Closed is also scouting a New York location and, “perhaps one in Miami down the road.”