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How Concepts is Taking on The World

Imagine Dubai. Imagine miles of luxury shopping real estate, high-rise buildings that continue into the sky, all sprawling outwards into the endless heat trap of the Arabian Desert.

Now contrast this stereotypical picture of the Emirate city with that of a frigid afternoon in the town of Cambridge, Mass. Soon, these two seemingly disparate worlds will hold one thing in common – Concepts.

The wind is blustering through town on the day Vamp interviews Deon Point, general manager and buyer for Concepts, one of the true OG sneaker retail brands which, since 1996, has sat in the heart of Harvard Square in Cambridge.

Once only a shop-within-a-shop at The Tannery, a Boston institution in and of itself, Concepts has recently re-branded as Concepts International with the hope of becoming a global hub for sneaker enthusiasts. Last month, the company announced the appointment of Tre Lucas as president, who plans to take Concepts “from a local retailer to a standalone global brand.”

Read more at Vamp.