In its 111th year, White Oak is getting its first online store.
“It’s the perfect time to expand our reach and celebrate the entrepreneurial roots and heritage that are the cornerstones of Cone Denim,” said Kara Nicholas, vice president product design and marketing. In 2015, the White Oak Mill marked 110th anniversary of producing selvage denim in Greensboro, North Carolina. The celebrations continue this April, as Cone Denim turns 125.
With the launch of the shop, denim enthusiasts and aspiring denim designers now have access to three White Oak fabrications: Style 1968, a 13.50 oz. 100% cotton denim selvage in Memphis blue; Style W820, a blue ridge; and Style W966, a 13.25 oz. cotton black. The fabric sells for $8.63 to $9.20 a yard, with some minimums as low as five yards.
The site also offers tools and information to educate newer designers about the unique intricacies of working with vintage constructions. The selvage purchase guide warns customers about common minor defects and offers tips on spreading and cutting vintage selvage fabrics.