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Cone and Unifi Introduce New Performance Denim

Unifi is expanding their collaboration with Cone Denim. The recycled performance fibers company announced Tuesday that Cone Denim is introducing S Gene with Repreve. The collection will be available at Kingpins New York, November 29-30.

Combining the stretch technology of S Gene with the sustainability and performance of Repreve recycled polyester fiber, the new offering provides brands with the most advanced sustainable dual-core stretch denim on the market. Jeans made of S Gene with Repreve denim contain as many as three post-consumer plastic bottles.

The collection is part of the Sustainblue line of fabrics, Cone’s range of environmentally friendly constructions using recycled cotton, recycled polyester and other sustainable yarns.

“It is very exciting to continue our celebration of 10 years of S Gene technology with the addition of S Gene with Repreve,” said Kara Nicholas, Cone Denim vice president product design and marketing. “This newest addition to Cone’s Sustainblue’s collection of fabrics maintains the authentic look and feel of traditional denim while offering advanced stretch, recovery and durability in an eco-friendly fabric that is increasingly more important to consumers today. S Gene with Repreve offers the best of both worlds,” she continued.

S Gene celebrates its 10th anniversary this year. The yarn is made with dual core technology, designed to provide stretch and recovery. To create these yarns, Cone starts with two core components—spandex and continuous filament, which optimizes stretch and maximizes recovery. The yarn is wrapped in a spun covering to provide soft cotton hand and natural appearance with added stretch performance.

“We are proud that Cone Denim has chosen Repreve, the global leader in branded recycled performance fibers, for its sustainable collection of S Gene denim,” said Jay Hertwig, Unifi vice president of global brand sales. “This collaboration brings together two global leaders in the textile industry aimed at driving innovation in the denim market.”