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Most Consumers Not Willing to Pay More for Sustainability

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Shoppers say they want ethically and sustainably produced goods, but are they seeking out those items in stores and are they willing to pay more for them?

The short answer: not really.

According to data compiled by Verdict Retail, while 60 percent of consumers say a retailer’s sustainability agenda is important to them when shopping for apparel and footwear, what they say is not necessarily what they do.

Read more at Sourcing Journal.

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