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Most Consumers Not Willing to Pay More for Sustainability

Shoppers say they want ethically and sustainably produced goods, but are they seeking out those items in stores and are they willing to pay more for them?

The short answer: not really.

According to data compiled by Verdict Retail, while 60 percent of consumers say a retailer’s sustainability agenda is important to them when shopping for apparel and footwear, what they say is not necessarily what they do.

Read more at Sourcing Journal.