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Consumers Will Be Able to Shop on Instagram Soon

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Instagram is dropping a new m-commerce feature for consumers.

In addition to browsing for product images, consumers will soon be able to shop on Instagram with their smartphones. Considering more than 84 percent of smartphone users in the U.S. research and compare products on a mobile app, it makes sense that Instagram and brands would work together to provide consumers with a seamless digital shopping experience.

Read more at Sourcing Journal.

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