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Is Cooperation the Key to Creating Sustainable Denim?

They say teamwork makes the dream work, and the industry leaders behind Rational Denim are hoping their collaborative project around responsibly produced denim will help pave a path for others to follow.

Archroma, Garmon, Lenzing and Royo—each an expert in its respective area of the supply chain—all share the same belief that denim garments can be made in a more responsible way. And that’s exactly what the four set out to prove when they decided to team up.

The “Roadmap to Rational Denim,” to give the project its full title, debuted at Kingpins in Amsterdam (Apr. 13-14), showcasing a prototype collection produced by means of the most efficient possible use of resources—particularly water—from fiber to finish.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit