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Cordura and Tencel Focuses on Durable Lifestyle Denim

A new collaboration with Lenzing shows the softer side of Invista’s durable fiber Cordura. The denim aims to address the various ways consumers use denim in their diverse lifestyles.

The two fiber companies have teamed up to introduce a new class of durable denim designed to offer the “softness with strength, fashion with function and durability with definition.” Tencel enhances Cordura’s durable fabric portfolio by bringing soft comfort properties, moisture management and sustainability benefits.

The first round of soft yet tough denim is featured in the Denim Infinity Collection, part of the Authentic Alchemie Collection. The collections have been well-received at recent shows, including Munich Fabric Start.

“We are just scratching the surface of where we can go together with the Tencel x Cordura combination,” Cindy McNaull, Cordura brand and marketing director, said in a statement. “We’re optimistic that this collaboration and its supporting supply chain—including strong and highly innovative authorized mills such as Artistic Milliners, Arvind, Advanced Denim, and Kipas—is just the beginning of great things to come for us, our partners and our joint consumers as we continue to push the boundaries of durable fabrics.”