Cos is the latest H&M Group-owned brand take a step toward sustainable denim manufacturing. The men’s and women’s brand just launched a sustainable denim collection that uses 100 percent organic cotton that’s responsibly sourced. The eco-friendly updates enable the brand to use less water and energy throughout production, and the rivet-less styles in the collection are 100 percent recyclable.
Founded in 2007, Cos produces minimalist styles reflective of its London roots. Its latest sustainable collection sees men’s and women’s workwear-inspired pieces with clean lines, dark washes and utility accents, including a men’s wide-leg jean with matching worker coat, as well as a women’s dark-wash worker coat with a tie waist, $150, and cargo denim shorts, $89.
The women’s line incorporates a playful use of color, including a cropped denim jacket in cyan blue, $125, a fluorescent color that bridges the gap between cold and warm weather months. A cropped wide-leg jean in lilac, $115, also helps inspire the transition to Spring. Denim-inspired accessories, including a set of statement earrings, a ring, and a hair clip, are also included in the line.
The men’s and women’s sustainable denim collection is available on the Cos website and in select stores. Accompanying the launch, the brand debuted a special activation at Coal Drops Yard store in London’s King’s Cross, which will offer alternation and repair services in collaboration with artisanal design studio Indigo Works. The popup will be open through March 23.
