Cos, the mid-range brand owned by the H&M Group, announced it will expand in the US in 2015, with the opening of four more stores offering menswear and womenswear in the fall and winter.
The brand entered the US market last year with an e-commerce platform and stores in California and New York, which will each get an additional location. Cos will also open stores on Boston’s Newbury Street and in Houston in the River Oaks District. The stores will be designed with natural materials and minimal features to create a relaxing, enjoyable shopping environment.
Marie Honda, Cos managing director, said of the expansion, “We are very pleased with the brand’s growth since our launch in the US in 2014 and we look forward to introducing Cos to new neighborhoods and cities this autumn/winter.”
Cos has 125 stores in 26 countries in Europe, Asia, the US, Australia and the Middle East and retails online to 19 markets.The brand also has plans to expand into Canada with new stores in Montreal and Toronto later this year.