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Women’s Denim Brands Share Creative Stories and Concepts at Coterie

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Women’s denim brands brought their Fall/Winter 20021 collections to Coterie in New York City this week, telling creative stories that reflect denim’s roots in music, workwear and bohemia.

Paige split its Fall/Winter 20-21 collection into three distinct stories. In “Queen of the Night,” coated denim and extreme flares channeled a rockstar alter ego. Feminine Parisian style was the focus of “French Rose,” an assortment filled with floral dresses, pink corduroys and pastel denim. Lastly, in “Desert Bloom,” the brand  featured earthy colors and bohemian jeans and denim jackets inspired by the ’70s. Straight-leg and flare cuts dominated the collection, with suede a key fabric for accent details.

Opposing elements drove Hudson’s collection. Tie-dye effects on jeans and hoodies created a clash of positive and negative. Standout pieces included black high-waisted straight leg jeans elevated with white striped dye effects along the legs. Bleach splattered across a black hoodie created a pale amber hue.

Continuing with Hudson’s theme of opposites, other items in the collection included a feminine take on a cargo pant, with narrow side pockets and military-inspired herringbone fabric. A black leather corset mimicked the look of the waistband of a pair of jeans, with denim back-pocket details.

At Coterie in New York City, women’s denim brands had strong concepts for Fall/Winter 20-21, including relaxed fits and printed denim.
Hudson Liz Warren

Riley Vintage focused on upcycling pieces to create one-of-a-kind denim. Repurposed jeans and denim jackets featured patchwork, embellishments and creative deconstruction. Key pieces include “split” high-rise, straight-leg jeans, with one leg in white Levi’s denim and the other black.

Mavi offered denim made to be seen. High-rise, straight-leg jeans were refreshed with leopard print, available in both black with charcoal accents and brown with black accents. Crystals also made an appearance. A rhinestone pinstripe embellished a high-rise skinny jean. High-rise, raw-hem wide legs in burnt olive and baked clay played into the retro revival.

Love was in the air for Joe’s Jeans, which recently announced a partnership with jewelry—namely, wedding ring—designer Stephanie Gottlieb earlier this month. Piggybacking off that collaboration, the denim brand is set to launch a partnership in April with Erin and Sara Foster, actors best known for co-producing their VH1 series “Barely Famous.” At Erin’s wedding in December, the brand hosted a denim jacket activation as guests arrived.

And Edwin’s story was one about new beginnings. The heritage denim brand recently relaunched in the U.S. in partnership with Saitex. The B-Corp-certified denim factory in Vietnam is providing sustainable, eco-friendly production and delivery for all new Edwin USA collections.

The brand’s F/W 20-21 collection highlights an array of core and vintage styles, including rigid denim and high-rise flares in black and washed denim. Currently sold at Anthropologie, Ever Eve and Sundance, Edwin will be available at Nordstrom later this month.