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Denim Brands at Coterie Showcase Embroidery and Embellishments for Spring ’20

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Designers at New York Fashion Week may have pointed to simpler denim for Spring/Summer 2020, but brands at Coterie in New York City this week were all about embellishments. From bold patchwork to animal prints and lace enhancements, denim is set to make a big statement in stores next year.

Gabby Isabella, which launched in 2016 as a sweater brand, showcased vintage-inspired styles with natural-looking distressing and loads of eclectic detailing. Encompassing all of these qualities is one of the brand’s bestsellers, a cropped flare jean featuring hand-painted flowers and pearls sewn into the ankle. A similarly enhanced overall dress with embroidered flowers and pearls, as well as a denim miniskirt with floral enhancements, also made the brand’s Spring/Summer 2020 bestseller list.

Tempo Paris presented embroidered denim jackets, one of which featured sweater knit sleeves and colorful patchwork throughout. Other denim jackets included floral patterned lining, which allows the wearer to show off bold pops of color when flipping the collar and cuffing the sleeves.

Tempo Paris Coterie SS20

Tempo Paris

Other brands used denim jackets as a canvas for bold artwork. Berek, which launched 40 years ago as a heavy knits company, presented its bestselling piece, a classic denim jacket that hits just below the waist and features vibrantly colored art that covers the majority of the back. The front is kept somewhat simple, with no enhancements other than cherry red heart-shaped buttons. Another statement piece in the collection is a denim-inspired button-down with a back panel made entirely of mesh with firefly appliqués sewn in. The shirt is also available in white.

Berek wasn’t the only brand to use mesh in its collection. AZI featured a series of denim jackets with heavy deconstruction that left little more than an outline of denim—the remainder of the jackets were made up of embroidery, lace and, in some instances, animal print.

Tempo Paris also showcased bold animal prints, including its super-stretch skinny jeans that featured two different versions of cheetah print—one with classic brown and tan coloring and another with gray and white coloring.

Berek incorporated animal prints in its matching sets, including a denim “suit” in a light wash with black cheetah print throughout. The pants featured a straight leg and a frayed ankle.

Shannon Passero, a wholesale company that got its start as a store in 2013, featured its bestselling matching set, a lightweight kimono jacket that hits at the knee and equally lightweight drawstring joggers. Meant to be paired with a basic white tee, the set is included as the main image on the brand’s marketing materials and sets the tone for the rest of the line, which features breezy fabrics and simple designs that attract a wide range of shoppers.

Body positivity also took center stage at Coterie, with a number of brands boasting extended sizing and super-stretch fabric.

Ethyl showcased super-stretch jeans available in sizes 0-20. Featuring lace embroidery and frayed ankles, the pants offer the comfort of leggings with the aesthetic of on-trend jeans.

Ethyl Coterie SS20

Ethyl

Similarly, Nygard presented its bestselling jeggings, which feature a four-inch waistband and SlimCurve technology, lifting the derriere and elongating the leg. It is available in styles such as the jegging, skinny ankle, skinny cuff and slim straight. New for Spring/Summer 2020 are rhinestone embellishments along the outer seams and detailing at the ankles. One pair features a panel cutout replaced with silver rhinestone stitching.

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