Cotton Citizen has introduced its new denim line with a bright blue popup shop in Beverly Hills.
The 10-year-old Los Angeles–based brand co-founded by brothers Adam and Liran Vanunu recently opened the 3,500-square-foot shop to showcase its new jeanswear offer which includes three women’s silhouettes and two men’s. The former are named after 1990s supermodels and encompass a relaxed fit (Kate), a mid-rise baby bootcut (Cindy) and a skinny flare (Naomi). The men’s styles, named after iconic musicians, are a relaxed model (Marley) and classic slim (Dylan).
The wash color palette ranges from dark raw indigo to extremely faded and worn and the entire jeans production process was developed to use less water, eliminate the use of chemicals, recycle waste and reuse materials. As a result, waistband tabs are made from vegan leather created from mushrooms and apples.
The jeans also feature a signature C-notch pocket that was developed by the co-founders’ late father Isaac in 2008 for a denim collection that was never released. Its use honors the brothers’ heritage and their father’s legacy as the founder of American Dye House Inc. which is still owned by the family.
“The collection is about craftsmanship and quality; showcasing our Los Angeles factory’s capabilities across production, dyeing, washing, and finishing; our denim collection is founded on timeless design and high-quality, sustainable materials,” Adam and Liran said in a statement. “Each silhouette is designed to be part of a contemporary uniform. It’s a great time for denim and we saw an opportunity to innovate, refine and develop modern styles, washes and hand finishes.”
The two added that going forward Cotton Citizen will continue to develop and innovate wash treatments, hand finishes and silhouettes. These will be available for customers to preview at the popup’s jeans bar. The jeans’ prices range from $295 to $385.
The new shop, which will transform into a permanent one in the coming weeks, is the brand’s fourth standalone store and joins the Cotton Citizen flagship on Melrose Place, an outpost in New York’s SoHo and one in Wynn Plaza in Las Vegas.
In addition to the new denim collection, it also stocks a selection of the brand’s signature dyed T-shirts.