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CR7 Denim Focuses on “Performance-Ready” Denim for Spring ’18

Soccer superstar Cristiano Ronaldo’s CR7 Denim collection’s is delving deeper into stretch fabrics.

For men, CR7 builds on popular styles and design elements from the Fall ’17 launch collection, adding new washes and design features. The brand focuses on performance, stretch and recovery—topics of increasing importance in the men’s market.

“For this season, our main focus is on releasing extremely comfortable, fashionable and well-priced denim jeans into the market, allowing people to move more freely without restrictions,” said Zac Venter, CR7 global creative director.

The line offers men’s jeans in five fits at three price points. Fits span “painted on skinny,” to tapered and slim straight. Jean shorts, jackets and shirts round out the collection. Style details include creased pockets, ripped knees, twisted seams and wax patches.

“The wash effects for this season have been well balanced between clean minimal finishes with limited laundry effects and then some very deconstructed styles for the brave and fashion forward. Simple yet sophisticated CR7 branded details pull the entire collection together, offering the consumer great value for the money,” Venter added.

The men’s line retails from $69 for shirts to $149 for jeans.

CR7 is continuing its “mini me” collection for boys launched mid-season last year. CR7 Junior offers boys size 4-14 bold washes, slim fits and button-down shirts inspired by the men’s range. The kids’ range retails for $40-$69.