When a fashion brand turns 10, it celebrates in style.
Such was the case for Cult of Individuality, the men’s and children’s streetwear brand that infuses vintage, embellishment and selvedge denim into its collections.
The brand celebrated its milestone at Stage 48 in New York City earlier this month, where it showcased a fresh 30-piece men’s collection that spans archival and new pieces. The Fall ’19 and holiday collection includes jeans with exaggerated cuts, washes and rip-and-repair in skinny, relaxed and traditional fits. It also features colorful outerwear, activewear, flannels and versatile shirts and hoodies, including a split zip sweatshirt that zips down the front and back for pattern mixing. The piece is also available in eagle and raven prints.
The presentation was set to performances by Cult of Individuality’s creative director Ron Poisson’s band Fools for Kings, as well as Brytiago, Young Paris, UFO Fev and sets by DJ Lord and DJ Nasty.
Music, the company stated, is a “majority stakeholder and inspiration for Cult, providing a visual uniform for the streets with performance gear pants and jackets that boost contemporary hip hop and pop culture language.” Launched in 2009 with just four bootcuts and four relaxed fits, the brand has become a celebrity favorite worn by Joe Jonas, DJ Khaled and others.