From in-store customization events at Madewell and Gap, to the birth of up-and-coming brands that upcycle unwanted denim, custom denim gets noticed. The trend feeds into Millennials’ desire for one-of-a-kind fashion, while allowing independent designers to break into fashion.
Here’s a look at some of the imaginative designs from New York’s Denim Therapy and New Jersey-based BPD Washhouse.