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The Look: Custom Creations

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

From in-store customization events at Madewell and Gap, to the birth of up-and-coming brands that upcycle unwanted denim, custom denim gets noticed. The trend feeds into Millennials’ desire for one-of-a-kind fashion, while allowing independent designers to break into fashion.

Here’s a look at some of the imaginative designs from New York’s Denim Therapy and New Jersey-based BPD Washhouse.

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