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3 Ways Brands are Collaborating with Artists

Collaborations offer something new and unexpected to retail, and more companies are turning to the partnerships for brand building. On Saturday, Rag & Bone, Carhartt WIP and Balmain will drop limited-edition collections with three types of artists—each with something unique to say.

Rag & Bone x Eminem

New York-based denim label Rag & Bone teamed up with rapper Eminem for a collection of co-designed T-shirts and hoodies.

The collection features T-shirts with handwritten lyrics from Eminem’s popular tracks like the “Lose Yourself” and hoodies that pay homage to his hometown of Detroit with “313.” The Made in USA collection will retail for $95 to $250.

3 Ways Brands are Collaborating with Artists
Rag & Bone x Eminem

“Eminem is a legend. It’s as simple as that. We have spent years working to collaborate with true originals, people who have forged their own path in life. For me, Eminem utterly personifies ‘original.’ Working with him on this project was humbling, inspiring and generally awesome,” Marcus Wainwright, Rag & Bone CEO, founder and creative director, said.

Carharrt WIP x Brain Dead

Workwear/streetwear brand Carhartt WIP joined forces with Los Angeles-based collective Brain Dead for a summer collaboration.

Brain Dead founders Ed Davis and Kyle Ng, known for their post-punk, graphic-driven designs, brought a West Coast vibe to a selection of Carhartt’s most iconic pieces.

3 Ways Brands are Collaborating with Artists
Carhartt WIP x Brain Dead

The collection includes much-loved styles, like Carhartt’s classic Bib Overall and Chore Coat produced in lightweight nylon fabric, a Beach Carpenter Pant and a group of graphic tees and a logo cap.

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To coincide with the collection’s release, there’s also “Brain Dead Index Vol. 1,” a publication created in collaboration with Carhartt WIP, which features a compilation of graphics and illustrations from a selection of renowned contemporary artists.

The Balmain x Beyoncé Collection

A stage costume isn’t just a stage costume for Beyoncé. When the singer took the stage at Coachella in April dressed in custom Balmain collegiate hoodies, she was showing her support for America’s historically black colleges and universities (HBCUs). Following the show, she confirmed her support with $100,000 in scholarships to HBCUs.

Now, a new collaboration between Beyoncé and Balmain creative director Olivier Rousteing aims to amplify that awareness.

yellow hoodie
The Balmain x Beyoncé Collection

The collection of hoodies and tees will be based on the yellow and pink Balmain designs Beyoncé wore during her iconic Coachella set. Proceeds from the collection will help fund the work of the United Negro College Fund.

Rousteing said the collection “responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities.”