As the fall season begins, denim brands are rolling out new campaigns starring up-and-coming models, entertainers and influencers.
William Rast
For Fall ’18, men’s and women’s denim brand William Rast stayed true to its musical roots by tapping country music star Brett Young as its new brand ambassador. Young stars in the brand’s fall print and digital campaign alongside model Stella Maxwell.
As “the fresh faces of the new American denim culture,” the brand said the duo captures the intersection of music and fashion. The imagery shows Young wearing William Rast’s biker-inspired jean jacket and jeans, while Maxwell pulls off a tomboy look skinny jeans and a leather jacket.
The collection is available at Macy’s, Dillard’s, Belt, Lord & Taylor and Amazon.
Joe’s Jeans
Premium denim brand Joe’s Jeans unveiled a Fall ’18 campaign with model Sara Sampaio that showcases the breadth of the brand’s women’s collection.
Shot in Los Angeles by photographer Mike Rosenthal and styled by William Graper, the creative team set out to depict a relaxed vibe, highlighting new denim and leather silhouettes, knits and leather outerwear for women.
The campaign spotlights the brand’s new stretch leather cropped bootcut in cognac, the Hi Honey curvy bootcut and the Icon Ankle with side detailing.
The fall collection is available at Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online store.
Mavi
Mavi continues its partnership with Dutch model Romee Strijd for a Fall ’18 campaign that centers around timeless fits and fabrics with stretch and structure. Strijd starred in the brand’s Spring/Summer ’18 campaign.
The new campaign showcases Mavi’s SuperSoft collection made with Tencel. The jeans, which have a smooth surface, soft hand and breathability, will be a core line in Mavi’s seasonal offerings moving forward.
“Staying true to our DNA, the collaboration with Tencel Lyocell is a testament to Mavi’s commitment to quality and superior comfort and softness,” Elif Akarlilar, Mavi chief brand officer, said. “Comfortable, silky, and stretches with you when you move, it’s a denim lifestyle that matches perfectly with Romee. Her effortless style and active lifestyle makes this an organic partnership.”