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Denim Brands Break from Basics at Liberty Fairs

Taking cues from the women’s market, men’s brands at Liberty Fairs this week in New York City bowed Spring ’19 collections that play with color, texture and details.

Celebrating 45 years of business this year, Parasuco Jeans turned its attention to new textures and fashion fabrications. The brand introduced a black velvet denim set for men. The brushed effect is layered over a deep shade of indigo that seeps through the plush fabric. For a lighter look, Parasuco offered a stretch linen denim in off-white.

John John Denim focused on 3-D effects and clear washes for spring. The Italian label is also betting on ’70s-inspired looks that resemble deadstock, but with the modern benefits of comfort stretch.

Hudson’s spring collection speaks to two types of men: the weekender and the trendsetter. The brand is introducing a new chino program in an array of relaxed, summery colors in both pants and shorts, as well as an expanded assortment of lightweight twill pants in new dusty colorways.

For edgier looks, Hudson offered skinny cargo pants in army green and camouflage. A new Axl skinny in khaki and green twill featured hem zipper details and is complemented by matching jackets. Light deconstruction is found throughout the brand’s bread and butter denim styles like the Blake and Axl. Moto stitching is combined with bleached out, or “extracted white,” washes.

Neuw is stepping out of its denim comfort zone for Spring ’19. The Australian brand launched its first collaboration with Lukas Vincent, the designer of surf-meets-menswear line Ex Infinitas. The capsule with Vincent adheres to denim traditions, but in a modern context. Mid shade blues and light distressing is key. Splashes of teal, sage and turmeric are throughout, while cotton linen blend tops and rayon button-down shirts with camp collars speak to both Neuw and Vincent’s beachy, Australian roots.

Neuw Denim

The Lou, a slim straight fit, remains Neuw’s core denim style. For a fashion component, the brand is updating the jean in indigo, sage and desert brown. However, Neuw said it’s starting to see men’s denim get wider, with interest in its Studio Relaxed, a pant with an aggressive taper at the knee and a cropped leg, growing. And for Spring ’19, Neuw introduces the Kerouac, its widest fit yet with a 15.25-inch opening.

New brand Swonne presented its full range of comfort stretch jeans, button-down shirts and hand-painted dead stock parkas at Liberty. The collection is chock-full of unexpected details like raglan seams on tees, button-down shirts with seams that twist forward and added pockets to Trucker jackets and chambray shirts, the later intended for a pen.

Swonne

The brand—inspired by British rockers and mods—doesn’t shy away from embellishment, either. Moto-inspired zips on coin pockets, high shine trims and the brand’s “swan in motion” logo (done up as metallic embroidery or foil prints) are peppered throughout the collection.

Outland Denim, which made its U.S. debut at Liberty Fairs Las Vegas in February, continues to pick up momentum. The Australian brand is poised to be in about 25 to 30 North American stores by the end of the year.

Outland Denim

The brand added four new pieces to its tight collection of denim essentials for Spring ’19. The men’s Eddie offers a regular straight fit with a slightly wider leg. The Ava, a slightly cropped jean jacket, is Outland’s first jean jacket made specifically for women. The jacket is offered in clear blue, as well as an on-trend patchwork style. The collection also introduces white denim, jean skirts and women’s cuffed shorts.

The company, best known for starting up its own production facility in Cambodia, recently secured the purchase of its own washhouse in Cambodia—a move that allows Outland to ensure that its jeans are being in the most washed in the most environmentally- and worker-friendly ways possible. The Spring ’19 collection will be that’s washed entirely in house.

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