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Denim, a Legendary History

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

When you’ve lived for a long time and are well traveled, your story can get complicated, be misrepresented by others, or if you’re really lucky, become the thing of legends.

That’s the case with denim.

In today’s world, denim is a modern-yet-classic, fashionable-yet-casual staple in almost everybody’s life. Many think of their favorite pair of jeans as a faithful friend.

But for a long time, denim was reserved for the workers—tradespeople, miners, ranchers, for instance—who needed a durable, long-lasting fabric. It eventually rose to the iconic fashionable status it now holds, but not without some ingenuity and controversy along the way.

Read more at Huffington Post.