The new fabric utilizes ECO2cotton yarn made from new, pre-consumer cotton knit cuttings discarded during the apparel cut and sew process. Each pair of jeans made with R3 Denim contains the equivalent of two recycled T-shirts. DNA partnered with another Georgia textile company, Jimtex Yarns, a division of Martex Fiber Southern Corporation, making this denim a product wholly manufactured in Georgia. In addition to conserving water, the recycled fabric reduces the energy used in manufacturing.
DNA’s Creative and Marketing Director Lisa Harris said, “We are taking recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim.”